YourMembership

FEBRUARY 20, 2015

Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.

Software 150

Software Technology Member Engagement Products 150

Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Social media advertising. Test each idea with your members to see what provides value for them that they would be willing to pay for, then implement the ideas that work. The UK has seen similar changes. What can you add to your list?

Revenue 159

Revenue Tips Social Media Newsletter 159

Socious

DECEMBER 27, 2016

Nostalgia in Marketing and Engagement. Companies have been using nostalgia to connect with customers and members for years. A recent Forbes article highlighted a few great examples of nostalgia in marketing, such as a hashtag that swept across Twitter a few years back: #InThe90sIThought. June 10, 2015.

Social Media 100

Social Media Examples Discount millennials 100

YourMembership

MAY 8, 2015

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year.

Member Engagement 150

Member Engagement Tools Software Cost 150

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.

Communications 60

Communications Revenue Social Media Survey 60

Association Subculture

AUGUST 2, 2011

But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience. marketing. (2). social media. (3).

Leadership 100

Leadership Social Media United States Conference 100

Association Adviser

JULY 28, 2016

Mentoring programs benefit members at all career stages. Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In And guess what?

millennials 60

millennials Arizona Communications Atlanta 60