article thumbnail

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140
article thumbnail

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. These tools help communication staff learn more about member preferences and provide a data-based foundation for more targeted communication.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal during this should be to give them confidence that you’ve thought through these things and to convince them that the effort or cost will be worth it for both the health of your organization and an improved member experience. Objection 1: Price. Example: “X platform is cheap/free. Why don't we use that?”. Learn more below.

article thumbnail

Association Brain Food Weekly: 8.22.16

Reid All About it

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting.

Price 150
article thumbnail

Personalization Tips: How to Reach More Association Members Through your AMS Software

Socious

After all, why would your members want to see a call-to-action to join your association when they’ve already paid their dues? Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. Luckily, you already have the tools you need to personalize the member experience.

Software 100