Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.

Survey 113

Survey Social Media Marketing Member Research 113

Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Step 3) Define Your Strategy. Defining your strategy means deciding what you want your association and relationship with members to look like in the future.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing.

Project 89

Project Conference Strategy Member Engagement 89