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What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing? 2017 Membership Predictions.

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How Aptify can help your labor union attract the next generation of members

Aptify

You might not think that your choice of membership management software can impact your labor union’s ability to attract the next generation of members. Mobile web traffic has consistently accounted for about half of all global web traffic since early 2017. But it can. Historically, unionization rates in the U.S. have dropped.

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Daily Buzz: Podcasts on the Rise

Associations Now

About 79 percent of Americans say they have used social media, a number that’s up from last year’s 77 percent, but one that’s still down from the 80 percent peak in 2017. For example, form an advisory board with them that identifies skills gaps in your marketplace. Key findings show that social media is a saturated market.

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Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

For example, if I give a store $4, the store lets me leave with $4 worth of pomegranate pips (yum!). While we apply The Halfway Rule effortlessly to many areas of our lives, we often neglect it when it comes to membership management — especially with younger, newer members. Why Associations Routinely Break the Halfway Rule.

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6 Tips to Improve Your Association’s Management with Data

Fonteva

For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. If your association’s event management software is integrated with your CRM , it will be easy to see which of your offerings members have gravitated toward the most.

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