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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. AA: Tell us about your media relations strategy. It’s shocking to think of something like that in 2017, but it’s true! That culture change takes time.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Liz Richards, Chief Executive Officer.

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