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AMS vs. CRM: Integrating Strategy and Software

Protech

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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Association Brain Food Weekly: 1.11.19

Reid All About it

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

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Association Brain Food Weekly: 11.23.18

Reid All About it

Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. When is it time for a content strategy update?

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Association Brain Food Weekly: 11.10.17

Reid All About it

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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Association Brain Food Weekly: 12.8.17

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GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018. Solve Your Association Members’ Unmet Needs: Build DIY Disruption Strategies. Explore how digital marketing strategies and tactics can increase reach, engagement, and retention of your education programs. More info/register. See you there!

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Association Brain Food Weekly: 3.16.18

Reid All About it

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Get It Write ). Tue 3/20 at 2 p.m. 1 CMP credit.

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Association Brain Food Weekly: 4.20.18

Reid All About it

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Social media metrics that matter. Sprout Social ). Learn about the art and science behind the engagement strategies used by top organizations to drive membership growth. .);