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Association Brain Food Weekly: 11.29.19

Reid All About it

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Demystifying Event Marketing. 1 CMP credit.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Are they using your online learning platform?

Revenue 53
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Association Brain Food: 11.18.22

Reid All About it

Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Anyone who leads a technology project, like an AMS implementation, must understand APIs. Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. CMP credit.

DC 43