Associations Now

AUGUST 1, 2023

The new season is a follow-up to the series debut in 2019 , which attracted hundreds of thousands of viewers. Though the videos are short and the set deliberately bare-bones, the project involves plenty of advance planning and strategizing, said Jim Fredericks, NPMA’s senior vice president for public affairs. Will They Eat It?”

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Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. — Max Lynch (@maxlynch) January 14, 2019. Other Links of Note.

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Marketing Discount Price Recruiting 54

Mariner Management

JUNE 23, 2020

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Member recruiters from four associations: one association yielded a conversation rate of 11 percent through a pilot member recruitment project with two chapters. 2019 Chapter Benchmarking Report by Mariner Management & Billhighway.

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Member Engagement Recruiting Recruitment Video 62

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. From sales to human resources, marketing to training, every department in an organization can benefit from implementing event tech tools into their daily routines. Digital Marketing Trends and Traditions 2019.

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Reid All About it

NOVEMBER 29, 2019

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. The March/April 2019 issue of Cook’s Illustrated has the recipe. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

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Associations Now

OCTOBER 3, 2018

Also: leveraging online communities as a marketing tool. Meetings Today spoke with John Page , general manager for SMG for the Greater Columbus Convention Center (GCCC)—which underwent a major renovation last year and where the ASAE Annual Meeting & Exposition will be held in 2019—about his advice for meeting planners.

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Associations Now

JUNE 28, 2019

With the end of June upon us, 2019 is officially halfway over—which means it’s time to assess your organization’s progress on its annual goals. If not, analyze current project flow. Take some time to sit in on project meetings and identify what could be holding your staff back,” Hopkins says. Do they match up?

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Associations Now

JUNE 5, 2019

Big Data and AI Executive Survey 2019 , but the challenge is trying to build on that work organizationally. This asset can help you to centralize data governance to strategically drive marketing efforts.”. This isn’t a one-time side project,” he said. Davenport and Randy Bean wrote.

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Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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Associations Now

FEBRUARY 19, 2020

To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. When it comes to marketing, make communications personal. Event Marketer highlights that and other important insights from the report.

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Leadership Recruiting Recruitment Report 91

MatrixG

MAY 1, 2024

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. In fact, when we moved to our new office space in July 2019, Maki Kato, the Matrix Group CTO , declared that the new office would not have a server room and everything had to move to the cloud.

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Innovation Arlington Team Project 52

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 million by the end of 2021. CATEGORY 3.

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Communications Directory Social Media Massachusetts 78

Association Success

DECEMBER 16, 2019

Rather than think of innovation only as large, shiny new projects, think of it as any change that moves the needle toward your goals. Here are three examples of small-sized innovations we’ve implemented in 2019 at the Professional Pricing Society. I want to invite you to the real world of innovation: small-sized innovation.

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Innovation Newsletter LMS Course 112

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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Associations Now

JULY 15, 2019

It’s one thing to have an internal side project that you can work on at the office. That work, as documented in a recent TechRepublic cover story , was on a programming language called Python, which he developed out of frustration with existing options on the market. — Ryan Hoover (@rrhoover) July 14, 2019.

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Project New York Newsletter Resources 73

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

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Mariner Management

DECEMBER 27, 2021

The 2017 Mutually Beneficial Volunteerism study shared the framework for a strong volunteer program and the ASAE Foresights Volunteering Driver gave us a road map in 2019. The post Opening the Door to Volunteers appeared first on Mariner Marketing & Management, LLC.

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Reid All About it

FEBRUARY 8, 2019

We’re all familiar with the project approach to a website redesign. Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide. Behind the Scenes of Convening Leaders LIVE 2019. Presenter: Myllisa Patterson, Senior Director of Mid-market Marketing Campaigns at Cvent.

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Washington DC Charlotte Project 99

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Associations Now

DECEMBER 11, 2019

The boom in CBD in 2019 has come as an information page on the Food and Drug Administration’s website suggests a desire for a tough regulatory stance. A look at a few of them: The Census Project , a coalition representing hundreds of associations and nonprofits nationwide, is focused on encouraging a fair and accurate Census in 2020.

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Library Maine Industry Survey 97

Mariner Management

JULY 9, 2020

Globally, the online education market is projected to witness a compound annual growth rate of 9.23% between 2020 and 2025 to reach a total market size of 320 billion in 2025, increasing from 189 billion in 2019. [1] 1] Global Online Education Market – Forecasts From 2020 To 2025. [2]

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SBI

JANUARY 2, 2019

Together with our team of staff, client partners, association volunteers, vendors and business partners, we continued to grow, tackle new challenges, and set the bar high for what we will do in 2019. We are most proud of Shantaé Young, who completed her master’s degree in marketing. Excellent Events. Cheers to that! Giving Back.

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Associations Now

MARCH 22, 2019

Needs assessments help you avoid relying on the usual suspects for market information: the echo chamber of association leadership. — The Muse (@TheMuse) March 22, 2019. To build new connections, deBara recommends jumping in on new projects where you feel you can add value—just be genuine about it. Are you a freelancer?

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.orgCommunity

MAY 15, 2019

Everyone strives to better understand the members and market. Invite forward-thinking people from your industry or profession to talk about trends and market developments, for example, professionals in charge of innovation or R&D at member companies. If a new project means more money for your budget, that’s less money for mine.

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Associations Now

OCTOBER 8, 2019

“Livestreaming is a type of video broadcasting that enables enterprises to handle internal and external communications in real time, at scale, and across the globe,” said Stacy Nawrocki, head of product marketing at Watson Media and The Weather Company at IBM, in an interview with CMSWire. If not, it's time to catch up!

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Associations Now

FEBRUARY 12, 2020

Three things to know about managing up with a visionary leader who doesn't acknowledge the many steps necessary to get a project done. Not really , says Kivi Leroux Miller in the Nonprofit Marketing Guide. Make sure your offering is so engaging that sticking with your organization is the easy choice. Other Links of Note.

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Associations Now

SEPTEMBER 30, 2019

In an interview, Drupal creator Dries Buytaert, who serves as Acquia’s chief technical officer, pledged that the company would maintain its mission to keep growing Drupal and another product Acquia recently acquired, the marketing automation firm Mautic. “We — Digital Firefly (@DigiFirefly) September 27, 2019.

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Content Review Video Project 63

Reid All About it

APRIL 19, 2019

The emotional benefits of cooking: people who frequently take on small, creative projects like baking or cooking report feeling more relaxed and happier in their everyday lives. Hosts: Billhighway and Mariner Management & Marketing. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions.

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Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. More info/register.

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Arlington DC Washington LMS 170

Associations Now

AUGUST 22, 2019

The Millennial Impact Project released the results of its 10-year study on how millennials engage with causes and social issues. — Eventbrite (@eventbrite) August 22, 2019. Digital marketing expert John Haydon explains how to turn photos into powerful stories. Wondering where to start? Grow Event Attendance.

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Associations Now

AUGUST 19, 2019

In the end, it’s the community element that drives these radio projects forward, said Jack Inslee, founder and executive producer of The Line’s Full Service Radio. — Harvard Business Review (@HarvardBiz) August 19, 2019. Your association’s next marketing initiative: voice search SEO , according to the Gulo Solutions blog.

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Washington DC Review Content 70

Associations Now

MARCH 28, 2019

AMP for Email, an initiative by the search company to improve email interactivity by adding support for the technology it developed with its Accelerated Mobile Pages project, could help bring some of the interactivity from the web into inboxes the world over. And as a result, email design tends to be fairly conservative out of necessity.”.

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Project Marketing Products Communications 65

Associations Now

MAY 17, 2019

Expand your marketing to students, college and university career center staff, young professionals, and industry employers. — John H Baker, CAE (@JohnHBakerCAE) May 17, 2019. Meeting planners can avoid and resolve conflict by providing full transparency on projects , says MeetingsNet. appeared first on Associations Now.

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Associations Now

APRIL 16, 2019

Many associations have begun to use marketing automation tools that help to personalize email communications and move new members through the onboarding process. — ACCA (@accausa) April 11, 2019. Online Engagement. Of course, email isn’t going anywhere anytime soon. The Iowa Lean Consortium took that approach last year.

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Iowa America Social Media Communications 81

Delcor

DECEMBER 7, 2018

IT directors can rely on in-house talent or outsource talent by hiring consultants or professionals on an interim basis to scale up or down as the project load demands. Professional project manager. In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts.

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Project Certificate Software Tools 81