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Association Brain Food Weekly: 11.29.19

Reid All About it

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Demystifying Event Marketing. 1 CMP credit.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Are they using your online learning platform?

Revenue 53
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Association Brain Food: 11.18.22

Reid All About it

Inspired by a Reggie Henry conference quote, WBT Systems encourages associations to adopt an active listening mindset. They explain how to start listening to what your data tells you and what you might learn from it. Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well.

DC 43