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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

We’d like to take a moment to look back at the 2019 winners and share the tips and tricks they’re using to truly shine. Some impressive 2019 stats from their robust community: 28% increase of logins since 2018. ASPE launched their community in March 2019 to their 6,000 members. As of November 2019. An average of 5.17

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Daily Buzz: Why Membership Matters More in 2019

Associations Now

Also: Before AI hits marketing full force, here’s how you should approach personalization. And in 2019, membership programs might matter more than ever before. You’re welcome: we just made you a list of New Year’s #marketing resolutions. — Higher Logic (@HigherLogic) January 2, 2019. Other Links of Note.

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Daily Buzz: Doing Inclusive Marketing Right

Associations Now

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads. Offer Self-Care and Well-Being Education.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 275
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Membership Q&A: How Long Should Our Grace Period Be?

Spark Consulting

If your membership lapses on July 31, 2019, then your access is cut off as of 12:01 am August 1. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My preference is none. Remember how I recently wrote about rewarding the behavior you want to encourage ?

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Association Brain Food Weekly: 1.18.19

Reid All About it

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

DC 293