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Association Brain Food Weekly: 12.21.18

Reid All About it

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ).

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). Marketing Automation [Explained].

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Daily Buzz: Create an Accessible Association Website

Associations Now

— Association Success (@assn_success) April 19, 2019. From the WBT Systems blog. Email marketing isn’t a science, but these psychology-based tips from ClickZ can make your messaging more engaging. ." Garth Jordan may have a dystopic view of the future of associations, but it's not all bad.

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Striving for Success: Streamlined Processes

GrowthZone

We’re all about working within the system and maximizing the tools within it to drive positive results. ” Britt Delo Vice President of Membership & Marketing Michigan West Coast Chamber of Commerce GrowthZone user. We now have a one-stop, multi-functional application. “It has helped in many ways!

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Top 11 Chamber Management Software AMS Systems

GrowthZone

Leveraging a robust membership management system enables chamber professionals to engage members and develop their chamber instead of focusing on mundane, repetitive tasks. To put it simply, an AMS provides chambers of commerce with an all-in-one member management system to: Streamline operations. Marketing automation.

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