Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Video 60

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. In these emails: introduce your team. Give them a reason to open your emails.

Marketing 107

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WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 257

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Associations Now

JANUARY 31, 2024

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements. These authentication methods help prevent unauthorized parties from sending emails on behalf of a domain they don’t own.

Email Marketing 111

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement. The post Curious About SMS Marketing?

Strategy 110

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Nimble AMS

SEPTEMBER 20, 2021

But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. Look for an AMS system that gives you a wide range of options for integrating with third-party applications and services. Sound familiar? Get started today. .

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Reid All About it

MAY 21, 2021

The riches are in the niches, says WBT Systems. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Niche conferences.

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Reid All About it

MAY 19, 2023

WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Leadership training. Event apps. More info/register.

Strategy 195

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Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

HighRoad Solution

MAY 20, 2020

Here at HighRoad, we’re passionate about helping associations select the right tools for their marketing technology stacks. Choosing the right marketing automation platform and email marketing system is a crucial step toward growing, engaging, and retaining members and customers.

Email Marketing 78

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Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? That’s why marketing often falls prey to the classic spray and pray model. Employee retention.

Chicago 205

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there.

Chicago 200

Chicago Newsletter Mooc Education 200

Associations Now

JULY 11, 2017

Sending marketing emails to the Great White North now demands you ask users to opt in. Earlier this month, new rules regulating email communications took effect in Canada, forcing American associations that have members and customers there to adjust their marketing strategy and take a close look at their email lists.

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Reid All About it

NOVEMBER 20, 2020

WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Learn how to evaluate your current governance system and introduce the concept of governance redesign. Certification launch. More info/register.

Certificate 370

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Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 174

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WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

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Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Marketing Automation [Explained].

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Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Establish the system of record. If you store data in multiple systems, make sure your AMS is the primary record for a person’s contact and other essential information. Siloed data is of no use.

Report 175

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Reid All About it

JANUARY 7, 2022

WBT Systems suggests ten ways to invest more time in activities that will help you grow personally and professionally. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Invest in you. Quick hits.

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Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

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MemberClicks

OCTOBER 20, 2023

Association management software (AMS) is a type of membership management software that’s part of an AMS system. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Customizable email marketing. Flexible email marketing.

Software 52

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Reid All About it

APRIL 30, 2021

WBT Systems laments the lost art of listening. Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

YourMembership

AUGUST 6, 2015

We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

Detroit 150

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Nimble AMS

OCTOBER 18, 2021

Here are some common mistakes and how to avoid them using a modern association management software (AMS) system. Sending generic member emails does nothing to show members you understand and care about their needs. Use integrations to bring data together from your multiple systems. Not personalizing member communications. .

Member Experience 120

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Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nimble AMS

OCTOBER 21, 2021

One of the most effective ways to put your association on a solid footing for the future is to use a modern association management software (AMS) system that’s flexible enough to help you meet tomorrow’s demands. This makes it simple and cost-effective to ensure the system meets your needs without the added cost of custom coding.

System 125

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Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Linda Bowers, CTO, WBT Systems. – Email Marketing: The Workhorse of Online Communications.

LMS 170

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

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Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Linda Bowers, CTO, WBT Systems. – Email Marketing: The Workhorse of Online Communications.

LMS 150

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Membersuite

MARCH 19, 2021

Membership Software, Association Management System, Association Management Software – regardless of how you refer to it, let’s face it – the pain is real. Make sure you interview everyone who will use the system or use data in the system. What data entry is happening in other systems? Adapting processes.

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System Software Process LMS 106

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

WBT Systems

JUNE 26, 2017

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). The challenge goal(s) will guide your content development and your marketing copy. Email marketing campaigns.

Member Engagement 160

Member Engagement LMS Discount Education 160

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! Need some inspiration?

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