Associations Now

MARCH 15, 2019

So, when it comes to getting started, Event Marketer suggests these do’s and don’ts: Do work with a technology partner. Brands have expertise in plenty of spheres—their key markets, their products, their customer bases—but developing ways to use cutting-edge technology isn’t usually one of them,” Kait Shea says in the post.

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JANUARY 3, 2020

You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work. Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Tue 1/7 at 12 p.m.

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NOVEMBER 29, 2019

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. The March/April 2019 issue of Cook’s Illustrated has the recipe. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Associations Now

APRIL 19, 2019

Keeping certifications in the domain of associations at [link] #assnchat #assnprofs pic.twitter.com/s969WlcmUJ. — Association Success (@assn_success) April 19, 2019. From the WBT Systems blog. Email marketing isn’t a science, but these psychology-based tips from ClickZ can make your messaging more engaging.

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Associations Now

MAY 17, 2019

That’s where association credentialing and certificate programs come in. As many young adults question the value of college, the credentialing and certification industry is stepping in to fill the gap as an affordable alternative to a four-year degree. — John H Baker, CAE (@JohnHBakerCAE) May 17, 2019.

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Reid All About it

FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States.

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Reid All About it

MARCH 15, 2019

WBT Systems explains this week how association membership can help professionals deal with burnout and provide a substitute for the 21st century scourge—workism. Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. All times are Eastern Daylight Time unless otherwise noted.

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FEBRUARY 7, 2020

WBT Systems suggests associations investigate whether the professionals in their industry are dealing with stress, anxiety, depression, and/or alcohol and drug misuse. A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). JR Raphael, Fast Company ).

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MARCH 22, 2019

WBT Systems says three years is too long between need assessment cycles. They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Why “Association Hustle” is Your Best Resource for 2019.

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Reid All About it

FEBRUARY 14, 2020

WBT Systems provides advice that will hopefully keep Productivity at their side and Procrastination locked out. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Oh, I know them well. Tue 2/18 at 1 p.m. Host: ASAE.

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Associations Now

NOVEMBER 14, 2019

As the microcredential market booms, don’t forget the learner. (by — TopClass LMS by WBT Systems (@WBT_Systems) November 13, 2019. Microcredentialing can seem like a shortcut —a way to get around the more extensive training that can come with a standard credentialing or certification program. Other Links of Note.

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Associations Now

NOVEMBER 21, 2018

More than 1 in 2 associations also say that their data is spread across multiple systems. From reusable water bottles to venues with #LEED eco-certifications, I’m saving @SmartMeetings most recent eco-friendly checklist for #eventprofs. How to Throw a Sustainable Event. Making our events green is easier now than ever before.

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Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

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.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

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Delcor

DECEMBER 7, 2018

They coordinate and implement systems and services that keep essential data and technology solutions available to the rest of the organization. People who look at the administrative and procedural activities implemented in a system so requirements and goals for a product, service, or activity will be fulfilled. Network support.

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Reid All About it

JUNE 19, 2020

Virtual events are responsible for some of the silver linings described by WBT Systems in their post this week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most companies use their marketing budgets for sponsorships and partnerships. Pandemic silver linings.

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. WBT Systems sets the record straight by debunking myths about the effectiveness of online learning. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

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Association Success

NOVEMBER 5, 2019

As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance. Recently, Evans has been taking a look at the association management system the IAAP uses, hoping to ensure their own systems are accessible. .

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Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. The most important element in marketing and communications is segmentation, says MemberSuite.

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MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. The weekly list of free educational events and resources for the association community… Self-assessment tools/programs.

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GrowthZone

JUNE 21, 2021

Leveraging a robust membership management system enables chamber professionals to engage members and develop their chamber instead of focusing on mundane, repetitive tasks. To put it simply, an AMS provides chambers of commerce with an all-in-one member management system to: Streamline operations. Marketing automation.

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Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Reid All About it

FEBRUARY 28, 2020

WBT Systems channels Ralph Waldo Emerson in their post about the need for self-reliance in lifelong learning if you want to remain relevant in the workplace. Lifecycle marketing is where it’s at, says Julia McCoy at Marketing Profs. Are you still using sales funnels to map your customer journeys? Forget that. Tue 3/3 at 11 a.m.

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Washington DC System Education 44

Reid All About it

JULY 19, 2019

WBT Systems looked into Depop and came back with some insight that could help associations attract Gen Z members and learners. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 2019 PCMA EduCon Rebroadcast. Daniel Ku, director of marketing at PostBeyond.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Marketing Strategy Tips Email Marketing 98

Reid All About it

AUGUST 24, 2018

He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. 1 CAE credit.

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Chicago Innovation Washington Charlotte 37

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such.

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Reid All About it

OCTOBER 11, 2019

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Michael Brenner, Content Marketing Institute ). Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent.

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OCTOBER 18, 2019

WBT Systems shares some project management basics , like why you need a charter and sponsor, and what you should think about during the project planning phase. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out.

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NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit.

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Reid All About it

SEPTEMBER 6, 2019

WBT Systems replies with an emphatic Yes. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). A new episode is posted every Monday by 1 p.m.,

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Reid All About it

FEBRUARY 4, 2022

WBT Systems continues its Learning Science Made Easy series with an introduction to the instructional design model, Merrill’s Principles of Instruction. Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Problem-focused education. 1 CAE credit.

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Content Education Recruiting Recruitment 39

Reid All About it

MARCH 6, 2020

WBT Systems explains why and how to map the learner journey at your association. At CEX 2019, many CRPs (that’s component relations professionals, in case you didn’t know) shared their chapter success stories. You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Host: Altai Systems.

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Reid All About it

SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Design Trend Forecast 2019. Articulate ).

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GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. This article will help you compare and evaluate the best association management software currently on the market. .

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Aptify

FEBRUARY 3, 2020

Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. Compliance certifications to validate security.

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How To LMS Certificate Member Experience 72

GrowthZone

NOVEMBER 23, 2020

Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system enables membership professionals to engage members and develop their association instead of focusing on mundane, repetitive tasks. Marketing automation. It has been updated. Generate revenue. Streamline operations. Member app.

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