2019 Member Engagement Newsletter Recruiting 
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Associations Now
DECEMBER 18, 2018
Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.
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Higher Logic
MAY 8, 2019
billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.
Reid All About it
JULY 24, 2020
Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Reid All About it
APRIL 12, 2019
Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.
Reid All About it
FEBRUARY 4, 2022
Here’s the great event conundrum in 2022: your members say your conference is a can’t miss event and want to attend in person. But our clients are reporting that their in-person registration rates are running about 50-60% of 2019 numbers. CEO Update LIVE: Recruiting. Should your meeting go hybrid? More info/register.
MemberClicks
NOVEMBER 16, 2021
As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Suggesting new ways for members to get involved.
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