Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Higher Logic
MAY 8, 2019
billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.
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Higher Logic
DECEMBER 2, 2019
Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community. Example 8: The Daily Carnage Community. How can you get back to your shared purpose this year?
Higher Logic
JANUARY 30, 2018
These professionals provide services such as posting articles and spurring new member-generated forum threads in your online community, as well as answering community questions. Additionally, community managers create and distribute newsletters, moderate community activity, and generate reports about member engagement.
Associations Now
NOVEMBER 12, 2019
Either everyone renews on the same date each year, or individual members renew on their join-date anniversary. In the 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated, about half of associations surveyed (48 percent) said they operate on calendar renewals. You still want to remain in contact.
Associations Now
DECEMBER 18, 2018
Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Just look at how the Association of Writers & Writing Programs opens up access to members-only portions of its website for “ preview weekends.”
Reid All About it
JULY 24, 2020
Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
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