Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

Learn about our hyper-personalized member newsletter

HighRoad Solution

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry.

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Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. Find out precisely how your members are suffering and consider offering them solutions by providing information, training, and community.

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Can you count all the channels, blogs, newsletters, etc. The post 2 genius ways to up your member engagement game. YourMembership News Member Engagement Industry TrendsDon’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7.

7 Content Types to Consider in Your Organization's Next Newsletter

MembersClicks

Not long ago on the MemberClicks blog, we touched on content ideas for your organization's newsletter. But in addition to content topics , there are also different content types you can play around with to keep things fresh and your readers engaged.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles.

15 Content Ideas for Your Association’s Newsletter

MembersClicks

Does your association send out a monthly or bi-monthly newsletter? But don’t stop sending out those monthly or bi-monthly newsletters because they’re a GREAT way to engage your association’s membership. If so, you know coming up with ideas can sometimes be tough.

3 Fresh Content Ideas for Your Organization's Newsletter

MembersClicks

Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be: Valuable. Easily scannable (No one wants an overly-long email). Fresh.

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Can you count all the channels, blogs, newsletters, etc. The post 2 genius ways to up your member engagement game. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. you’re subscribed to? appeared first on YourMembership. YourMembership News

Member Engagement: When It’s Not You, It’s Them

MembersClicks

We often talk about best practices for onboarding new members - sending them warm welcome messages, inviting them to meetings and events, providing them with valuable content, etc. But let’s say you’ve done all of that and you still can’t get your new members to engage with you.

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6 Ways to Supercharge Your Association’s Newsletter

MembersClicks

So you have a newsletter and it’s filled with some pretty valuable information, but people aren’t really opening it or engaging with it the way you’d like.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

Association Basics: How to Write a “Year in Review” Newsletter

MembersClicks

One of the easiest ways to do that is to write a newsletter to recap your association’s year. This newsletter should cover the big highlights of 2017 as well as include your association’s updates for 2018. We think that this little newsletter can have a big impact. Take a look at the four categories you should include to knock your “Year in Review” newsletter out of the park! association management member engagement member retention Small Staff Chatter

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Overwhelmed With Tracking Member Engagement? You’re Not Alone

Associations Now

A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either. So, member-engagement tracking is a hot topic.

Science Group Expands Reach With New E-Newsletter for Non-Scientist Members

Associations Now

Looking to bring more value to its non-scientist members and the general public, the American Association for the Advancement of Science recently launched Science on Tap , a newsletter that curates the week’s scientific news in an easy-to-digest format.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Gamification: member organizations play for keeps

YourMembership Blog

Businesses and organizations are using this tactic to create brand awareness and drive user engagement. By employing gamification, your organization can persuade members to engage and participate with more frequency and for longer duration.

Member Engagement: It's NOW or NEVER

Tom Morrison

Here are two examples: In one session, association executives wanted to talk about how to get their members to see their "perceived value", yet when asked if they wanted to expand and talk about non-dues revenue generation, only 4 hands went up in a room of 80+ people.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. As each day is ticked off, members see how far they’ve progressed and are encouraged to not break that string of successes. What habit or skill can you help members develop in 10 or 14 days?

LMS 46

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile event apps can be integrated with an online community platform to drive engagement prior to and following an event.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! Committees and other member-managed groups.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

Tips 179

Member Participation, Volunteerism, and Contribution are Declining

Smooth The Path

Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Related: Hidden problems that seriously erode member engagement.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. As members engaged, the community gained traction.

Advocacy or Business Outcomes?

Potomac Core

Do members perceive these meetings as another Association “output” or as an opportunity to drive their business outcomes? Strategic Member Engagement. Members care about “outcomes” for themselves, their companies, their constituencies, and their customers ( [link] ).

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

Tips 160

How Associations Help Under 30s with Career Growth

GrowthZone

Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. Member Engagement Growth

Building an Association Crisis Communications Webpage

GrowthZone

The next best thing is to quickly craft a crisis resources web page for your members. Set the tone: Whether targeting association members or your association’s industry stakeholders and regardless of the amount of or type of content, the tone should be helpful, sincere, and compassionate.

I Want the Right Pageviews

Eric Lanke

There's a lot of good content up there, most of it intended for our members. Those pages aren't really for our members. They -- whoever they are -- are not our members, and our website is not for them. Do you know how I know they are not our members?

#MondayMotivation Quotes for Associations

GrowthZone

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. Social Media Member Engagement Growth

3 Features to Look for in an Online Community App [Research]

Higher Logic

So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go. The app should be intuitive, making it easy for members and customers to learn how to use it quickly.

When Decisions Get Made

Eric Lanke

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. One of the reasons this hit home for me is that I was recently the member in exactly this situation.