Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles.

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Can you count all the channels, blogs, newsletters, etc. The post 2 genius ways to up your member engagement game. YourMembership News Member Engagement Industry TrendsDon’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

3 Fresh Content Ideas for Your Organization's Newsletter

MembersClicks

Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be: Valuable. Easily scannable (No one wants an overly-long email). Fresh.

2 genius ways to up your member engagement game.

YourMembership Blog

Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Can you count all the channels, blogs, newsletters, etc. The post 2 genius ways to up your member engagement game. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. you’re subscribed to? appeared first on YourMembership. YourMembership News

15 Content Ideas for Your Association’s Newsletter

MembersClicks

Does your association send out a monthly or bi-monthly newsletter? But don’t stop sending out those monthly or bi-monthly newsletters because they’re a GREAT way to engage your association’s membership. If so, you know coming up with ideas can sometimes be tough.

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement: When It’s Not You, It’s Them

MembersClicks

We often talk about best practices for onboarding new members - sending them warm welcome messages, inviting them to meetings and events, providing them with valuable content, etc. But let’s say you’ve done all of that and you still can’t get your new members to engage with you.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

6 Ways to Supercharge Your Association’s Newsletter

MembersClicks

So you have a newsletter and it’s filled with some pretty valuable information, but people aren’t really opening it or engaging with it the way you’d like.

Generate Revenue from Email Newsletters

Informz

As a representative of industries and vertical markets, your email newsletter is a connection point to facilitate the exchange of important information for your community. The immediate way to gain revenue is to sell digital sponsorships within your newsletter.

Overwhelmed With Tracking Member Engagement? You’re Not Alone

Associations Now

A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either. So, member-engagement tracking is a hot topic.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Association Basics: How to Write a “Year in Review” Newsletter

MembersClicks

One of the easiest ways to do that is to write a newsletter to recap your association’s year. This newsletter should cover the big highlights of 2017 as well as include your association’s updates for 2018. We think that this little newsletter can have a big impact. Take a look at the four categories you should include to knock your “Year in Review” newsletter out of the park! association management member engagement member retention Small Staff Chatter

Member Engagement: It's NOW or NEVER

Tom Morrison

Here are two examples: In one session, association executives wanted to talk about how to get their members to see their "perceived value", yet when asked if they wanted to expand and talk about non-dues revenue generation, only 4 hands went up in a room of 80+ people.

I Want the Right Pageviews

Eric Lanke

There's a lot of good content up there, most of it intended for our members. Those pages aren't really for our members. They -- whoever they are -- are not our members, and our website is not for them. Do you know how I know they are not our members?

Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. As each day is ticked off, members see how far they’ve progressed and are encouraged to not break that string of successes. What habit or skill can you help members develop in 10 or 14 days?

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile event apps can be integrated with an online community platform to drive engagement prior to and following an event.

Gamification: member organizations play for keeps

YourMembership Blog

Businesses and organizations are using this tactic to create brand awareness and drive user engagement. By employing gamification, your organization can persuade members to engage and participate with more frequency and for longer duration.

When Decisions Get Made

Eric Lanke

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. One of the reasons this hit home for me is that I was recently the member in exactly this situation.

Member Participation, Volunteerism, and Contribution are Declining

Smooth The Path

Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Related: Hidden problems that seriously erode member engagement.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

Advocacy or Business Outcomes?

Potomac Core

Do members perceive these meetings as another Association “output” or as an opportunity to drive their business outcomes? Strategic Member Engagement. Members care about “outcomes” for themselves, their companies, their constituencies, and their customers ( [link] ).

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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Broader Engagement. Good marketing delivers relevant content.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. As members engaged, the community gained traction.

3 Ways to Engage More Association Members in Your Online Community

Socious

Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

#MondayMotivation Quotes for Associations

GrowthZone

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. Social Media Member Engagement Growth

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields.

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Does Your Association Put Up Signs?

Eric Lanke

The kind that gets frustrated when its members don't use the perfectly good sidewalks that have been created for them. Or the kind that sees the opportunities present in the behavior of its members. We like to think that we're all responsive to the needs of our members.

#MondayMotivation Quotes for Associations

GrowthZone

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. Social Media Member Engagement Growth

How to Make Sure Emails Get Through to Your Members

GrowthZone

Sending emails without consideration to how they impact your organizations and your members is risky. Even worse, if your sender reputation is damaged, it can damage the sender reputation of members who receive and forward your email. Use merge fields with names (no Dear Member).

#MondayMotivation Quotes for Association Marketing

GrowthZone

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. Social Media Member Engagement Growth

What to Do When Your Members Hate Technology

Socious

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You’re worried your members will hate it. More Members Are Using (and Enjoying) Technology Than You Might Think.

3 Features to Look for in an Online Community App [Research]

Higher Logic

So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go. The app should be intuitive, making it easy for members and customers to learn how to use it quickly.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Segment email lists so that each member receives email that is relevant to them. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. If a member opens an email on their phone and can barely read it, they won’t try very hard to see what your call-to-action is, let alone fulfill it. Marketing automation can help you send effective, personalized content to each member. Everyone uses email.

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