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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Consider where the AMS fits into your organizational ecosystem at the onset of the project rather than an afterthought. AI for Event Planners: Leverage the Power or Proceed with Caution?

Strategy 272
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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. You have a full-time job, and doing systems projects isn’t it.

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Association Brain Food: 11.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.

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7 Practices to Guide Associations Through the Unpredictable Year Ahead

Membersuite

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. No one knows what 2021 will bring but you can plan for a few scenarios. 3: Look Beyond Membership When Marketing.

Survey 106
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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.

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Association Brain Food: 9.29.23

Reid All About it

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit. .

Revenue 272
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Association Brain Food: 11.3.23

Reid All About it

The weekly list of free educational events and resources for the association community… Looking for additional work. I’ve had a few writing projects finish recently and have room for more client work in my schedule. Engagement marketing. Please email me if you have something to discuss. More info/register.

Tools 272