MatrixG

JANUARY 2, 2024

Pick 1 or 2 Regrets to Focus on in 2024 Start by picking just one of your regrets, or maybe even 2, and turn them into goals. Meet with your membership database and marketing team to map the member join process and map the journey. Resolve to have something, anything done, by the first quarter of 2024.

Content 52

Content Team Process Social Media 52

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing.

Revenue 256

Revenue Certificate Tools Innovation 256

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Consider where the AMS fits into your organizational ecosystem at the onset of the project rather than an afterthought. More info/register. 1 CAE credit. . – More info/register. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

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FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Project Success Is Up to You: Taking Your Project to the Next Level I get it.

Certificate 266

Certificate Denver South Carolina Project 266

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. More info/register.

Certificate 281

Certificate Price Tools Technology 281

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

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SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

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SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% Even if the job market becomes more advantageous to employers, post-pandemic job seekers are intensely focused on issues that go beyond compensation and benefits. I frequently encounter similar situations on digital transformation projects.

Review 88

Review Recruiting Recruitment Project 88

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Does your membership value proposition reflect the needs of your members and market right now? #2: That change is now accelerating.

Survey 106

Survey Education Communications Marketing 106

MemberClicks

DECEMBER 16, 2023

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? For the Sponsoring Company For businesses, sponsorship is a powerful marketing tool. Detailed information about the event or project needing sponsorship.

Proposal 52

Proposal Tips Communications Case Study 52

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing. of the U.S.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Success

OCTOBER 11, 2017

Bureau of Labor Statistics and found a forecast for significant growth for auditors, analysts and management consultants between now and 2024. OSCPA decided to tackle this challenge strategically by leveraging our knowledge of the accounting market in Ohio and relationships with leading CPAs.

Ohio 117

Ohio Chicago New York Industry 117

MemberClicks

SEPTEMBER 1, 2023

Thought-leaders, entrepreneurs and business owners are always looking for innovative ways to adapt to the challenges of working remotely, all while trying to grow their skills and projects. September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out.

Social Media 52

Social Media Cost Strategy Team 52

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. Think of branded content as a marketing technique that focuses on creating content that is linked to a brand, not a product or service. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

CSAE

JUNE 27, 2023

To get a healthy ratio, CSAE first marketed the event to executive members. From limited standing commitments via membership and professional development advisories, to project-based task teams and working groups, to opportunities for micro-volunteering. The highlights of the study are available here.

Team 40

Team Committee Library Review 40

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FEBRUARY 3, 2023

A few of them might surprise you, but they’re essential for technology project success. Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Some of these might be keeping you up too, but don’t worry, Achurch provides solutions too.

LMS 40

LMS Video Technology Revenue 40

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Unlock the power of timeboxing for project management and professional development. Ask Me Anything: Marketing Automation Learn about marketing automation. But you have to admit when you do. CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit. .

Revenue 272

Revenue Innovation Education Tools 272

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Gen Z values. Instructional design. Classism bias. CMP credit.

Learning Management System 41

Learning Management System Education Committee System 41

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NOVEMBER 24, 2023

Next gen marketing. Need help with your 2024 plans? Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272