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Association Brain Food: 4.5.24

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The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. R.I.P. the Scottish Enlightenment 1697-2024. | 1 CAE credit.

Revenue 256
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Association Brain Food: 1.19.24

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Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256
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Association Brain Food: 12.1.23

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Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Member recruitment. To attract young members , you must recruit in ways that make sense to them. . 1 CAE credit. More info/register.

Arlington 266
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Association Brain Food: 4.26.24

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TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. Content marketing. Association trends. AI and events.

Content 266
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Association Brain Food: 1.26.24

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I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 256
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Association Brain Food: 10.6.23

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Association education in 2024. associations) plan to focus their efforts in 2024. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. This page from SEMI about the semiconductor industry is an example of what I mean. Conference design.

Revenue 256
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Association Brain Food: 12.8.23

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Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Consider where the AMS fits into your organizational ecosystem at the onset of the project rather than an afterthought. More info/register. More info/register. 1 CAE credit.

Strategy 272