Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

AUGUST 11, 2023

Member directory. Make the directory public or private depending on member preferences and the type of association you’re running. Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Looking for inspiration? Members-only spaces.

Examples 130

Examples Directory Software Video 130

Association Adviser

MARCH 18, 2014

What I Do Shapes America. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Stealth Creativity. Nancy Napier. The Idaho Statesman. Never Heard of Graymail? Here’s What You Need to Know. Corey Eridon.

Idaho 60

Idaho Georgia Directory Texas 60

SCD Group

AUGUST 19, 2014

First, was a printed membership directory produced bi-annually, that included headshots of each member. Often, there was only 50% participation and the directories took a tremendous amount of staff follow up time to produce; but the board was committed to keeping the directory. The problem was no one used the template.

Leadership 40

Leadership Directory Newsletter Chicago 40

Association Adviser

MAY 15, 2017

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Publication advertising can take the form of sponsored text messages.

Revenue 61

Revenue Press Release Newsletter Directory 61

Association Adviser

JANUARY 25, 2019

A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week. said Kelly Clark, manager for online marketing at Naylor. Similar reports can be run for e-newsletters, websites, online buyers’ guides, directories and show guides.

Communications 61

Communications Social Media Newsletter Survey 61

Beth Kanter

MARCH 2, 2015

Europe and Latin America. newsletters, social media, blogs, annual reports, etc.). Check out B Lab’s directory and choose someone with a solid background and who understands your industry/sector, geographic focus, and target population. The group included a mix of Google grantees as well as measurement professionals.

San Francisco 28

San Francisco Guidelines Directory Communications 28