Associations Now

OCTOBER 23, 2023

“The major benefit for associations is retention,” said Le, who currently serves as membership director at the Linguistic Society of America. “A According to Le, ACN’s goal was to complement its membership strategy, recognize member longevity, and find ways to increase member loyalty.

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

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WBT Systems

JULY 31, 2018

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. Price these programs low enough for a ramen noodle budget or provide discounts to young members.

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Associations Now

JUNE 21, 2017

That’s prompting some associations, including the National Business Officers Association, to think about an engagement strategy focused on recognizing retirees. Accurate member data and an effective engagement strategy can help associations to retain retirees well into their golden years. appeared first on Associations Now.

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

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YourMembership

MARCH 8, 2013

A few years ago when Bank of America Corp. Or to use your association as an extension of their companies when it comes to developing new strategy, their new leaders, the capabilities and strategic intelligence they need to get and retain customers? 4) Can Your Conference Really be Personalized? 9) Unplugged: Got Social? – Holly.

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Associations Now

SEPTEMBER 19, 2013

Don’t discount the young when it comes to your fundraising efforts and strategy. Understanding how children learn about charity has important implications for the future of giving in America,” Una Osili, Ph.D., Understanding how children learn about charity has important implications for the future of giving in America.

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