Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. You interact with them through your website, newsletters, emails, social media channels and events.

Legal Issues That Are Important To Any International Strategy.


global association strategy, regional planning and local infrastructure to grow your business. Legal Issues That Are Important To Any International Strategy. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C.

David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? That’s just what Kevin Holland at Air Conditioning Contractors of America did when he shifted a webinar series from individual registration events to a monthly subscription. You can download a white paper on these strategies here.) David Gammel's Web Strategy Report Archive

Reaching Out To Global Markets Through Meetings & Events.


global association strategy, regional planning and local infrastructure to grow your business. As the economies in America and Western Europe start to mature and reach their zenith, markets in Asia seem to be bursting with life.

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. As editor-in-chief for Constructor Magazine , she wanted to expand the online communications for AGC of America members.

Awesome Association Marcomm Jobs – Week of July 24


Social Media Manager , Industrial Designers Society of America – IDSA is searching for a tech savvy Social Media Manager. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

How Associations Can Get Media Traction with Press Releases

Associations Now

And since “earned” media coverage is still the best kind of coverage—even with native advertising on the rise—I chatted with Laura Kane, chief communications officer at the Public Relations Society of America, about six tips associations can use to ensure their press releases get media traction.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter.

Best of the Web: January 2014

Association Adviser

Associated General Contractors of America Annual Convention. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Five Predictions for 2014. Tania Anderson. BisNow. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

What Kids Can Teach Us About Charitable Giving

Associations Now

Don’t discount the young when it comes to your fundraising efforts and strategy. Understanding how children learn about charity has important implications for the future of giving in America,” Una Osili, Ph.D.,

Behind the Scenes of the Mushroom Council???s ???Blendability??? Campaign

Associations Now

Department of Agriculture [PDF], a whopping 98 percent of the mushrooms consumed in America are the common white-button-cap variety ( Agaricus bisporous ), found in salad bars, and the brown-capped criminis and portobellos. So how has the strategy worked out so far?

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. If you don’t have the time to create content, take the Public Relations Society of America’s approach.

Association Chapters Help People With Alzheimer’s Connect With Art

Associations Now

So consider adding a weekly trip to a local art museum or joining an art group to your strategy in fighting Alzheimer’s disease.”.

Are You Retaining and Engaging Retiree Members?

Associations Now

That’s prompting some associations, including the National Business Officers Association, to think about an engagement strategy focused on recognizing retirees. Accurate member data and an effective engagement strategy can help associations to retain retirees well into their golden years.

Monday Buzz: Google Glass, Giving Back

Associations Now

The grant winners, including their intended uses of Glass, are as follows: 3000 Miles to a Cure : This group devoted to finding a cure for brain cancer will use Glass to provide a unique first-person perspective of the group’s participation in the bicycle event Race Across America.

This Week’s Awesome Association PR and Communications Jobs – March 16


The Director of Marketing is responsible for developing a comprehensive strategy to build understanding and support for the mission of the Crisis Center and enhance the reputation of the organization and its resale stores.

This Week’s Association Membership & Marketing Jobs


Publications Coordinator , Future Business Leaders of America-Phi Beta Lambda, Inc. – Future Business Leaders of America-Phi Beta Lambda, Inc. Collaborate with internal and external partners to develop strategies to increase awareness and attendance.

Digging Deeper Into Membership Renewal Trends

Associations Now

What we’re seeing is that there are consistent methods for improving your entire membership strategy.”. In its second year, the survey gathered responses from 1,071 association leaders, both membership teams and CEOs from North America. Are you fine-tuning your renewal strategy?

Measuring the Impact of Your Nonprofit Program

Beth Kanter

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Europe and Latin America.

Mission Driven Volunteer Q&A

Spark Consulting

Some of the best sources we found include: The Corporation for National and Community Service’s Volunteering America database , a federal government data gathering project that is continuously updated. The other strategy is to have the senior staff recommend their junior staff as volunteers.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Jill Andreu.

Best of the Web: March 2014

Association Adviser

What I Do Shapes America. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon. Business News Daily. Infographic: 3 Ways Brands Cane Use Snapchat. Kristin Piombino. Stealth Creativity. Nancy Napier. The Idaho Statesman. Never Heard of Graymail?

Idaho 40

Eric Lanke: The Mind of the Community

Eric Lanke

They are the one in the board meeting, hearing directly from the volunteer leaders, and frequently not about what they want in the short term but instead about their vision of the future and the broad strategies needed to create it. But the meeting planner or the newsletter publisher?

What Can Associations Learn From Corporate Content Marketers?

Associations Now

Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. They all shared examples and lessons from for-profit content marketing strategies. I get weekly email newsletters from them,” van Hilst said.

Taking a Fresh Look at Association Sponsorships

Association Adviser

As many of you know, associations were late to the NDR starting gate, and they continue to receive only 3 percent of all sponsorship dollars spent in North America. Newsletter advertising. By Bob Burris.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

A few years ago when Bank of America Corp. Or to use your association as an extension of their companies when it comes to developing new strategy, their new leaders, the capabilities and strategic intelligence they need to get and retain customers? If your company or business doesn’t have a social-media strategy, it better get one. So, spend the extra time to ensure they are not hidden when published in a newsletter, on a website or in a PowerPoint presentation.

Advocacy Do’s and Don’ts

Association Adviser

What are some of the newer tools, techniques and strategies that associations can use to advance their causes with lawmakers and constituents? Hank Berkowitz, Editor-in-Chief.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


It also provides in-depth segmentation to participating associations as to the perception of their brand, products and value proposition as viewed from further afield in Asia, the Middle East, Africa, Latin America and Europe.

Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. The profiles in our magazine, member news in our newsletters and social channels – these things resonate most with IIABA members.

Video 43

Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

See Neal Gabler’s article in The New York Times, “The World Still Watches America”) about overseas television stations that no longer carry American programs on prime time; even the most popular U.S. A regional development strategy The Association of Career Management Consulting Firms International (AOCFI), Washington, D.D., Over time as the industry expanded and grew in Latin America and Africa, it was envisioned that those regions too would be represented. By Steven M.