Associations Now
SEPTEMBER 3, 2019
So says the email marketing firm GetResponse, which reports in its latest benchmarking survey a sharp decline in open rate and click-through rate when a marketer increases the number of emails it sends per week from one to two. In North America, the average email is opened by 19 percent of recipients, compared with 26.9
Potomac Core
MARCH 22, 2016
CEO Survey concerns “over volatility and over-regulation are rising.” For Jeff Morgan, Chief Executive Officer at the Club Managers Association of America, CMAA , it was all about understanding what challenges the members were facing and how the association could play a role in creating positive association disruption.
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Potomac Core
OCTOBER 29, 2017
Jewelers of America – Working through the Industry Supply Chain, JA positions its advocacy to work to continually assess risk and maintain consumer confidence. Click here to receive your free eBook “Accelerating Strategic Member Engagement”. The Association published an annual ROI report to highlight how their activities.
Potomac Core
AUGUST 3, 2016
Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Traditional satisfaction surveys and focus groups won’t provide the data that your organization must have to build an effective engagement strategy. Survey Annually.
Potomac Core
APRIL 26, 2017
An industry wide business impact survey (instead of an association focused product and service satisfaction survey). For example, NPES , the Aluminum Association , the American Staffing Association , the Society for Vascular Ultrasound , and the Jewelers of America have transformed themselves into WISP’s.
Potomac Core
NOVEMBER 3, 2015
The most consequential data comes from member impact surveys where external and operational concerns can be translated into an association’s external objective. Now CEO of the Club Managers Association of America, CMAA , Morgan pointed out that this level of investment helped NIRI launch its industry Certification Program.
Potomac Core
JANUARY 6, 2016
Former, National Investor Relations Institute, NIRI , CEO Jeff Morgan, FASAE, CAE, now CEO of the Club Managers Association of America, CMAA , established an “incubator, venture capital type fund.” Surveys that measure your Association’s connection to business strategies and determine the solutions to move the needle in the marketplace.
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