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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register. CAE credit.

Revenue 256
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food Weekly: 3.17.17

Reid All About it

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Have no fear.

DC 150
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Association Brain Food: 10.28.22

Reid All About it

New volunteer leadership and work environments have increased the need for conversations and meetings that focus as much on connection and listening as on the content presented. Hosts: Personify and Women in Exhibitions Network, North America Chapter. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing.

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Association Brain Food: 5.20.22

Reid All About it

Presenter: Sara Bustard, CAE. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. Presenter: Dan Stevens, President, WorkerBee.TV.

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Association Brain Food Weekly: 11.9.18

Reid All About it

But most will agree that recruitment and retention feels tougher now than ever before. Presenter: Joy Duling, Membership Growth Expert. Presenters: Karie Mulkowsky, National Programs Manager, Food Allergy Research & Education. Presenters: Cindy M. Presenters: John Leh, CEO and Lead Analyst, Talented Learning.

Chicago 174
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Association Brain Food Weekly: 11.2.18

Reid All About it

From automated commerce to assisted development and other emerging technologies, we want to give you the competitive advantage on developing trends that affect the way we market in the future. ? Host: American Marketing Association. Presenter: Minsoo Pak, certified futurist and partner principal of EY. More info/register.

Chicago 38