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Association Brain Food: 5.12.23

Reid All About it

Artificial Intelligence Idea-Thon: Building the Association of the Future Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). No plan, no progress. With podcasts, I’m like a ghost in the room. More info/register.

Chicago 200
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food: 10.28.22

Reid All About it

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. How to Conquer Changes in the Digital Marketing Space. Instructional design. Tue 11/1 at 3 p.m.

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Association Brain Food: 6.10.22

Reid All About it

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Staffing issues. Board governance. More info/register. Host: OpenSesame.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. Email This BlogThis! And give your remarks on email marketing book. new markets. (1).

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Association Brain Food: 5.20.22

Reid All About it

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.