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Association Brain Food: 5.12.23

Reid All About it

Artificial Intelligence Idea-Thon: Building the Association of the Future Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). No plan, no progress. With podcasts, I’m like a ghost in the room. More info/register.

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How to embrace change so your association can reach more people

Association Success

While it’s true that institutional knowledge can be priceless, associations must balance the impulse toward continuity with innovation or risk being left behind. It’s important to understand why associations prioritize careful analysis and risk management. Associations also tend to place a high value on history and tradition.

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do.

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Learn How To Build A Successful Membership Website

Disciple Media

Community building: Engaging with a community fosters customer loyalty and provides valuable feedback for innovation. Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. Don’t worry too much though, you can always tweak your model going forwards.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.

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Unpacking an Association’s Digital IT Bag

Delcor

In my experience working with various associations on staff and in a consulting role, I’ve found that digitally-innovative organizations don’t follow the traditional departmental model. They also work closely with the heads of data analysis and IT. Marketing automation software. Social media platforms. Analytical tools.

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Association Brain Food: 10.28.22

Reid All About it

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. An email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data.