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Association Brain Food: 5.12.23

Reid All About it

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. No plan, no progress. With podcasts, I’m like a ghost in the room. to 2:45 p.m.

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. Host: WorkerBee.TV

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Learn How To Build A Successful Membership Website

Disciple Media

Community building: Engaging with a community fosters customer loyalty and provides valuable feedback for innovation. Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. What makes your membership worth the price?

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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

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Unpacking an Association’s Digital IT Bag

Delcor

The organizational roles described below aren’t so unusual in for-profit organizations, but the organizational charts of many associations and nonprofits still follow a traditional departmental model: Marketing, Communications, Membership, Meetings, IT, Finance, HR, etc. They also work closely with the heads of data analysis and IT.

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Association Brain Food: 10.28.22

Reid All About it

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Analyze value to volunteers and market those benefits to increase engagement. Learn steps to leverage a marketing strategy to build a communication plan around volunteer management.

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Association Brain Food Weekly: 5.7.21

Reid All About it

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. – How to Personalize 5 Must-Have Email Templates. Sat 5/8 at 12 p.m.