.orgSource
FEBRUARY 21, 2023
A 2019 Harvard Business Review article highlighted 20 well-known companies that have transformed their mission and purpose over the last decade. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Since that decision, Netflix’s revenue has tripled.
Experts in Membership Marketing
JANUARY 12, 2010
I am reading the 1/10 issue of ASAE's Associations Now and came upon an article (pg 24 if you are so inclined) entitled "Tune In to Your Members' Wavelength" by Tracy Krughoff, Director of Event Communications at the Biotechnology Industry Organization here in D.C. That's what Tracy's article just gave me. So here it is.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Principled Innovation
MARCH 25, 2013
According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number. Keeping dues flat makes for a goodwill gesture to members who are tight on money.
Reid All About it
FEBRUARY 24, 2023
Fortunately, I found it on another website in an article by the recipe’s creator. Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m.
Leading Learning
JULY 2, 2020
As the authors of a 2019 Harvard Business Review article put it: In an age of ubiquitous disruption and unpredictable job evolution, it is hard to argue that the knowledge acquisition historically associated with a university degree is still relevant. The post Could Associations Replace College? Re-framing Membership.
Expert insights. Personalized for you.
.png)
88 
Let's personalize your content