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Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Markets become unpredictable.

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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

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How to Design a Successful Mentoring Program

Association Adviser

In this article, we share our top tips for keeping up with the seven stages of your mentoring program life cycle: Pre-evaluation and research. Recruiting. For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors. Stage 4: Recruiting.

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Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. Wendy Kavanagh, Georgia Society of Association Executives. About The Author.

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Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. Wendy Kavanagh, Georgia Society of Association Executives. About The Author.

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Nine Characteristics of Online Communities That Work

Higher Logic

Are you trying to recruit new members or retain existing ones? You don't have to be an overly-friendly folksy CM like yours truly (you can take the girl out of Georgia, but you can't take the Georgia out of the girl), but you do have to speak as you would to someone in any other interpersonal conversation. You are a human being.

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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. Naylor’s Gardner agreed.