Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Who is the message from?

Marketing 100

Marketing Price Boston Social Media 100

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: Association Xchange.

Revenue 195

Revenue Content Virginia Technology 195

Fonteva

SEPTEMBER 30, 2019

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Overview of this Association Management Software.

Software 40

Software Association Management Association Software Tools 40

Associations Now

FEBRUARY 12, 2016

One association marketing expert suggests that a value gap might be at play when it comes to getting younger members to join. Also: You gotta see what this snow sports association is doing at Fenway Park. The sporting event is something of an anomaly for Boston’s historic ballpark. After all, the U.S.

Boston 40

Boston Innovation Social Media Communications 40

Association Adviser

MAY 20, 2014

For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Marketers and demographers have defined these issues. I truly appreciate their patience, as it eventually gave me the confidence to work with and understand social media.

Technology 60

Technology millennials Boston Communications 60