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How to develop your association’s professional development program

Freestone

Introduction Is your association looking for strategies to grow your professional development program? Now more than ever, members are turning to their professional associations for continuing education, certifications, and career advancement resources.

LMS 52
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How to create an association marketing strategy

Freestone

An association marketing strategy can also help you boost learner retention. Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Try to craft learner personas based on age, career, certifications, training, and more.

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Association Brain Food: 3.17.23

Reid All About it

Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead.

Revenue 205
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Association Brain Food Weekly: 3.19.21

Reid All About it

WBT Systems suggests setting aside time to reflect back on a year of pandemic winter, do some spring cleaning, tend to the plants in your care, and fertilize your soil—four activities that will renew your association spirit. Two proven tips to increase your newsletter’s open and click rates. Celebrating a new season.

LMS 370
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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. But do you?

Chicago 200
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Association Brain Food: 3.24.23

Reid All About it

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Host: Association Technology Women Champions Mon 3/27 at 8 a.m. More info/register.

Revenue 227
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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. They seek everything from continuing education to certification.

Revenue 56