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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. What about your managers? Sponsorship.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Their advice seems so obvious, yet apparently most associations need to hear it. Market perception. Member app.

Maryland 272
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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food Weekly: 7.23.21

Reid All About it

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Presenter: Julie Sciullo, CEO, Association Analytics. Host: Marketing General Inc. Membership benchmark data.

Video 195
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A Kick-Ass Community Manager Q&A

Higher Logic

The Kick-Ass Community Managers. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). Matthew Coffindaffer , CAE, Manager, Volunteer Relations, ASAE: The Center for Association Leadership (ASAE). the online community).

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How to increase association revenue with event volunteers

Nimble AMS

Relying solely on your staff for events puts your association at a financial disadvantage – it also adds unnecessary stress to their workload. Imagine what your association could accomplish with the power of an engaged volunteer program. Give marketing collateral. Break the mold and increase your event revenue. 2.

Revenue 78