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Association Brain Food: 2.23.24

Reid All About it

The weekly list of free educational events and resources for the association community… Join or Die. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Learning subscriptions. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Association Brain Food Weekly: 11.6.20

Reid All About it

The weekly list of free educational events and resources for the association community… Un-hybrid conference. At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. If you were at the Association Component Exchange (CEX) last week, you heard about the “bright spot” concept.

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Creating New Member Benefits for Each Persona 

MemberClicks

Did you know your members fit one or several of 10 different types of personas? These personas help define their preferences and drive how they make their decisions. It’s likely the reason they became a member of your association is due to their persona archetype. Who are your members? What’s a persona?

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PODCAST: 3 Major Challenges Facing Community Association Management Companies in 2023

AvidXchange: Association Management

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. Let’s set the table with a few figures: There are more than 357,000 community associations in the U.S.

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Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. Your community thanks you! Achurch Consulting ).

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A Kick-Ass Community Manager Q&A

Higher Logic

Our partner and community management expert, Ben Martin, CAE, led a high-level community management roundtable webinar for the second year in a row. He asked our five innovative community managers some tough questions, and they provided real answers. Question: Tell us your story. Q: A community manager is _.