Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. More info/register. What Were you Thinking? More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. More info/register. Fri 10/6 at 12:30 p.m.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MARCH 25, 2022

As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA). Location: Virginia. 1 CAE credit. Host: Hubilo.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 14, 2023

Coffee with Innovators: Association Design Circle We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic. Our topic this month is Association Storytelling. Fri 4/14 at 10 a.m. More info/register. Somewhere in between?

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 19, 2021

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: Talley Management. I love Marketing General Inc.’s

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

NOVEMBER 27, 2020

Risking innovation. On the Leading Learning podcast (a must-subscribe), Celisa Steele talked with association executive director Shawn Boynes, CAE, about dealing with disruption during the pandemic , taking risks and virtual learning. Future Forward: Innovation and Resilience. Host: Virginia Society of Association Executives.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Association Ethics Toolkit & Happy Hour (McLean VA). Host: Northern Virginia Chamber. Location: Alexandria VA. Host: Results Direct.

North Carolina 34

North Carolina Education Project Communications 34