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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Benchmarking and its Application to Your Member-based Organization

YourMembership

Membership Software Association Management Software. Associations. News + Press. Management Team. Now the marketing association can produce a report detailing the average wage earned, dollars spent and where for their members. Smith is the Director, Inbound Marketing at YourMembership.com.

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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company. Why don’t we seek association gear promoting an industry or profession?

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Largest International Meetings Expo Comes to USA ? IMEX America.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Improving Your Global Management Team Effectiveness. Exclusive association education program and networking. Dedicated IMEX support team. Market & Bus Planning (44).

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Synergy in the Boardroom: From Chaos to High Functioning

SCD Group

For example, a professional certification program was developed and launched without research to determine the demand; and no marketing support to effectively launch and drive program growth. Opportunities for growth and new income streams were not being fully realized. Board discussions dominated by the idea of the moment.

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The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times.

Cost 40
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” InfoComm International , the audiovisual association, is one organization that does this very well, Stern said.