Eric Lanke

MAY 22, 2017

For instance, in a teaching association, diversity in volunteer leadership could mean recruiting K-12 teachers into leadership roles traditionally held by college professors. First, it's good to see Joe Gerstandt getting some love in the association community. Diversity is contextual.

Class 100

Class Wisconsin millennials Leadership 100

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. It was a richly rewarding experience for myself, my task force members, and the association.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model.

Technology 39

Technology Marketing Course Education 39

Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work. We believe peer-peer outreach is good for recruitment, but not for retention.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40