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Association Brain Food: 5.12.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress.

Chicago 200
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Membership Renewals: Strategies, Processes and Tips

MemberClicks

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Plus: members that stay are happy members and are more likely to talk about your association – growing your word-of-mouth exposure. You can also… 3. Run a member satisfaction survey.

Process 52
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Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

Associations tend to put members into categorical groups as broad as “regular members,” which can lead to a lack of understanding of its members. But often, this key element of association management is overlooked. Associations tend to commission studies of their industries as a whole. That’s called a pilot.

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