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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Communities are a great way to promote your association’s status in the industry.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Perhaps it’s content that’s missing the mark. Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Associations revolve around relationships, but the shape of those connections has changed.

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Association Brain Food: 2.24.23

Reid All About it

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Association executives from around the world share their top priorities for 2023 and offer tips for overcoming the biggest challenges. AMS implementation.