Blue Sky eLearn

MARCH 27, 2018

When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. Ready to recruit a fresh pool of members for your program? Let’s get to it!

Association Software 144

Association Software Recruiting Recruitment Software 144

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.

Sample 40

Sample Recruiting Recruitment Discount 40

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Just Google discount CEUs and add your profession. Yet, education is being disrupted in major ways. You’ll probably find options as low as $2.50

Conference 40

Conference Certificate Education Discount 40

Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. And, that makes it extremely unlikely that your organization will ever develop a truly compelling—and sustainable—value proposition. The real new year has begun. Online Community Participation.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Leading Learning

JULY 2, 2020

In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members. The average association value proposition still tends to be “pay us money so that you can belong and get discounts.”

Education 59

Education Course Certificate Leadership 59