Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Associations Now

MAY 4, 2016

When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says. That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study 104

Case Study Project Member Insights Association Value 104