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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – But I still enjoy seeing what flows through my home stream because the tweets are from people I actually follow. Yeah, it sucks. 1 CAE credit.

Atlanta 195
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Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Russ Webb, Atlanta Apartment Association.

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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. “Wait…print isn’t dead? Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. Forecasts a decade ago proclaiming print media would join the dinosaurs was vastly shortsighted.

Georgia 61
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10 Ways to Communicate Better with Instagram

Association Adviser

Digital Atlanta is building excitement for its October conference by featuring photos of speakers along with a brief description of their talk, when it will happen, and where. Digital Atlanta is featuring its speaker lineup to build anticipation and advertise individual sessions ahead of its October conference.

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SCD Group: Build for the Future: Expand the reach of your.

SCD Group

This Tweet grabbed my attention: SHRM Atlanta 2: Malcolm Gladwell on Why Millennials Are So Very Different. Second, because it is a great example of the power of content marketing for association conferences. Great job SHRM-Atlanta. Great content marketing for his firm too! It extends the life of your conference.

Atlanta 40
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Solutions for Your Membership Conundrum

Association Adviser

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’”

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Can Disruptive Innovation Benefit Associations?

SCD Group

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. You have to go to Atlanta or Dallas (or another major city) to find a building that has all these pieces."