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Association Brain Food Weekly: 11.29.19

Reid All About it

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. 1 CAE credit.

Strategy 272
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Friday Buzz: Why Brand Consistency Is So Hard

Associations Now

Are you staying true to one consistent marketing voice for your association’s brand? “People don’t necessarily think of associations as brands,” says a recent post from Member Boat , an Australian marketing agency. Lessons Learned. Social media plays a role in driving attendance to cultural institutions.

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12 critical considerations for purchasing the right LMS

Association Success

Ask yourself: Does it offer Asynchronous, Synchronous and Blended learning programs? Do you need integration with social media tools? Will you be selling courses or other learning experiences to customers? What type of testing and assessment options do you need and are offered through your system? E-COMMERCE.

LMS 88
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Association Brain Food: 9.30.22

Reid All About it

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.

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What’s A Learning Experience Platform? The Essential Guide

Forj

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the marketlearning experience platforms (LXPs). Individual’s interests, past activity, experience, goals, and learning styles.

LMS 91
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Association Brain Food: 10.7.22

Reid All About it

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.