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Marketing the Future: Learn From the Mac’s Initial Missteps
Associations Now
JANUARY 28, 2014
On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho. Oh, yeah: With no blogs to drive enthusiast interest, Apple also played a pivotal role in launching a magazine for the budding platform, the still-active Macworld. Mac OS, for all its innovation, was starting fresh. What gives?
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