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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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2018 eLearning Predictions: Updated Hype Curve

Forj

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers. to 2:45 p.m.

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How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Feature popular conference content on your blog.

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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. Attract new market segments. Beat the competition. Take on new projects.

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SCD Group: 5 Articles on Association Meetings & Education

SCD Group

College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. Welcome to SCDdaily, a blog written specifically for association and nonprofit staff professionals.

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Help! My Nonprofit Needs A Data Nerd

Beth Kanter

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Google offers the free MOOC called “ Google Analytics Academy.”