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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food Weekly: 7.23.21

Reid All About it

Webinar pricing/sponsorships. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195
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How to increase association revenue with event volunteers

Nimble AMS

Relying solely on your staff for events puts your association at a financial disadvantage – it also adds unnecessary stress to their workload. Imagine what your association could accomplish with the power of an engaged volunteer program. Include benefits for potential sponsors, KPIs, testimonials, and sponsorship price ranges.

Revenue 78
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How to increase association revenue with event volunteers

Nimble AMS

Imagine what your association could accomplish with the power of an engaged volunteer program. Additionally, sponsorships are a great way to heighten event exposure through social media posts or email blasts. Here are three ways to leverage event volunteers to snag sponsorships: . Secure sponsorships with well-connected members.

Revenue 129
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The Essential Guide to Virtual Conference Platforms

Leading Learning

Virtual conferences feature multiple sessions (not just a single Webinar or Webcast) and may include keynote presentations, training and education workshops, discussion areas, social networking opportunities, exhibit areas for vendors, and various other features. Often used more for marketing / lead generation events.