Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Building Community is Part of Building a Memorable Brand. Nailed it. What is Your Brand’s Real Purpose?

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Beth Kanter

MARCH 7, 2022

I’ve got some very exciting news, my new book, The Smart Nonprofit: Staying Human-Centered in an Automated World , co-authored with Allison Fine, launches on Wednesday, March 9th. You can purchase the book on Amazon! Allison Fine and I will be presenting at two FREE online book talks, please join us. Here are some messages.

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WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? Half of them go on to book travel through other means. About 50 percent of marketers agree video has become the content type with the best ROI.

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Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. ACTIVATE: The Marketing Event for Event Marketers No fluff.

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Membership Marketing

JANUARY 10, 2023

In my book, Membership Recruitment , I share an eye-opening experience with a client. They had wasted thousands of marketing dollars. Here's the simple lesson for marketing, and in many areas of life, track and measure what you are doing. The mailing went to a portfolio of outside lists totaling over 100,000 records.

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Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?. Even though we know we must.

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Association Navigator

NOVEMBER 27, 2012

It’s the time of year when booksellers tell us what books make good gifts for certain categories of readers. It made me wonder if there was a list of the best books for association executives? So here is the list of what I think are some of the best books for association executives. Permission Marketing. 18 Minutes.

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Membership Marketing

JULY 15, 2021

In my recent interview, we discussed these topics with insights from the 2021 Membership Marketing Benchmarking Report and the recently released book, Membership Recruitment: How to Grow RecurringRevenue, Reach New Markets and Advance Your Mission. For more information, contact Tony at Tony@MarketingGeneral.com.

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Aaron Wolowiec

MAY 5, 2015

A quick survey of industry professionals via ASAE’s Collaborate turned up the following 20 reasons (in no particular order) for booking within the official group block. Consider customizing this list and sharing it with your members and attendees via marketing materials (e.g., Friendly booking terms (e.g.,

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Association Subculture

FEBRUARY 24, 2014

I typically don''t do book reviews (especially for friends and colleagues) since I am not good at filtering myself and I don''t do puff pieces. Her new book, " Business Storytelling for Dummies ," written with her friend and colleague Karen Dietz, PhD is really, really good. marketing storytelling'

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Association Success

SEPTEMBER 17, 2019

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development. . And while you can look to his books for a step-by-step guide to the ones that’ll make your organization grow, there’s one habit that supersedes them all: Reading. .

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Association Adviser

APRIL 12, 2018

Moreover, while there are many ways to develop yourself professionally, such as joining an organization, taking a night class at the university, enrolling in a free online seminar or attending a conference, the method of professional development I’m recommending doesn’t require you to even leave the house: Read books. Don’t believe it.

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Aaron Wolowiec

JANUARY 7, 2013

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book. But enough about them, what did I think of the book? It’s totally worth it.

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Membership Marketing

MARCH 19, 2024

With our busy schedules, listening to books while commuting or exercising is sometimes convenient. The book serves as a great way to refresh and inspire your membership marketing efforts. The book includes numerous real-world examples along with practical insights. It is filled with his practical guidance.

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Recruiting Recruitment Examples Innovation 59

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

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Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Releasing a new book? Here are some ideas to get you started. First Name.

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Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. 1 CAE credit.

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. That’s why marketing often falls prey to the classic spray and pray model. 1 CAE credit.

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Chicago Newsletter Revenue Education 205

Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. An intelligent book that CEOs from every industry should read. The pre-order page on Amazon is now live!

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Associations Now

MAY 17, 2016

The association whose academic journal helped create a phenomenon out of coloring books targeted at adults says that such books are a great tool but don’t replace a licensed art therapist. The coloring book, that icon of young childhood, has taken on a lucrative role—and a therapeutic one.

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

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Tools Education Newsletter Chicago 195

Beth Kanter

DECEMBER 23, 2015

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom. Invest in your team.

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Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

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Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

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Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever. That is a lot of competition.

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Wild Apricot

AUGUST 17, 2011

Cause Marketing For Dummies is a great new book that's full of information and examples for organizations that want to take advantage of partnerships between companies and causes.( read more ).

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Jamie Notter

JANUARY 23, 2013

Maddie interviewed Jonah Sachs for an NTEN “Meet the Author” webinar, and once she read the book gave it to me with one of those “you HAVE to read this” recommendations. The book has some nice, concrete exercises that you can use to get some clarity about your own Brand story as well. by Jonah Sachs.

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Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.

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NXUnite

JANUARY 12, 2024

Book club While book clubs are often free, your church can turn this into a kid-friendly fundraiser by selling children’s books to participants. You can also sell candy and snacks during the book club’s meeting times or t-shirts displaying the book club’s name.

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Velvet Chainsaw

MAY 21, 2018

Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Only time will tell what impact these reductions will have on these chains’ market share. More influencers with less influence.

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Higher Logic

JUNE 14, 2018

Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation.

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Protech

MAY 13, 2020

When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears. As Protech’s event guru, Marketing Communications Specialist Heather Hughes’ event planning skills were put to the test – and she delivered. .

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Associations Now

NOVEMBER 18, 2019

Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. The power of visuals is so strong that, when paired with relevant content, people can remember 65 percent of the information three days later, says molecular biologist John Medina in his book Brain Rules.

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Email Marketing Marketing Newsletter Review 104

Reid All About it

JULY 2, 2021

Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. Community Book Club: The Art of Gathering. The first 100 registrants will get a FREE digital copy of the book. Wed 7/7 at 8 p.m. Host: ASAE.

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Associations Now

NOVEMBER 9, 2016

Market to professional and personal interests. A festival adds marketing power to conference promotions. The post 5 Benefits of Booking a Conference Concurrently With a Festival appeared first on Associations Now. Save on travel costs by hiring festival talent to speak or perform at your event.

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