Velvet Chainsaw

APRIL 14, 2021

It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo.

Revenue 98

Revenue Price Conference Marketing 98

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JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Success

APRIL 1, 2019

In his book The Open Garden Organization: A Blueprint for Associations in the Digital Age , Amith Nagarajan aims to create a movement that modernizes the philosophies and practices of associations to drive progress forward within their organizations, and change the way people outside the industry views it. It is a question of willingness.

Software 113

Software Newsletter Association Software Maine 113

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 256

Revenue Price Denver Tools 256

Protech

OCTOBER 13, 2020

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. You can use pillars for: Co-marketing content and virtual events with partners.

Revenue 98

Revenue Content Certificate Cost 98

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

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JUNE 30, 2023

Non-dues revenue partners. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

Chicago 205

Chicago Newsletter Revenue Education 205

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. Books Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy.

Resources 130

Resources Education Cost Conference 130

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

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NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?. Even though we know we must.

Education 82

Education America Price Strategy 82

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Ask Me Anything: Marketing Automation Learn about marketing automation.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. But when I read her book, Quiet , my entire striving life up to that point made sense. Non-dues revenue partners. Quick hits Five things to do to heat up your content marketing game during the summer lull.

Atlanta 195

Atlanta Price Revenue Denver 195

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 75

Marketing Revenue Analysis Cost 75

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Book Club: The Art of Gathering.

Revenue 195

Revenue Content Virginia Technology 195

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Judi Dench was on The Graham Norton Show last week to promote her new book about her life and work with Shakespeare.

Tools 272

Tools Strategy Revenue Technology 272

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

Association Success

SEPTEMBER 17, 2019

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development. . And while you can look to his books for a step-by-step guide to the ones that’ll make your organization grow, there’s one habit that supersedes them all: Reading. .

Strategy 70

Strategy Industry Organization Marketing 70

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JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s Arianna Rebolini, BuzzFeed Books ). AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Off-topic Practical philosophy. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. In response to this growing market demand, associations are ramping up their online learning programs. Projection of potential costs and revenue.

Products 59

Products Revenue Case Study Content 59

Velvet Chainsaw

MAY 21, 2018

Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Only time will tell what impact these reductions will have on these chains’ market share. Some third parties share revenue (i.e.,

Marketing 61

Marketing Cost Revenue America 61

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

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AUGUST 18, 2023

Fri 8/18 at 4 p.m.* – The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation (Book Discussion) Why do so many world-changing insights come from people with little or no related experience? Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape.

Certificate 195

Certificate Education Revenue Marketing 195

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APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. These are just a few of the key questions Tony will discuss during this conversation about his new book. Host: Marketing General Inc. Host: Fridays@4. Mon 5/3 at 1 p.m.

Education 354

Education Technology Strategy Revenue 354

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

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NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Sponsorships. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205