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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

Organic Conversation Jumps Despite Technology and Privacy Concerns. CPAs can be more cautious when trying new technology,” said Kara. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. Still, staff started the community with low to moderate expectations.

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Association Brain Food: 4.5.24

Reid All About it

She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. In 1970, Alvin Toffler predicted the rise of future shock caused by technology, but the exact opposite happened. Blue ocean strategy.

Revenue 256
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3 membership challenges solved with Nimble AMS

Nimble AMS

Using Nimble AMS Prediction Builder – which uses the AI technology, Salesforce Einstein – the organization implemented a solution that automatically identifies members at high risk of lapsing and presents staff with suggested actions to take to prevent non-renewal. Marine Corps Association & Foundation Case Study Live.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. 1 CMP credit.

Nashville 370
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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

Case Study: Data Informs Decisions | ASAE and Association Analytics Aim to Predict Engagement. For example, the Massachusetts Society of CPAs (MSPCA) increased their non-dues revenue by $14,000 when they leveraged community advertising. Read the full case study. Harness the power of data to drive your decisions.

Tips 136
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Association Brain Food Weekly: 7.23.21

Reid All About it

I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Video 195
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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Virtual learning strategies. It’s blueberry season here in North Carolina.

San Diego 259