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Building Personas: Defining Your Audience

Higher Logic

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Gather Competitive Intel.

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MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Here is the press release on the award. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing. (5). For over 22 years, I have had the privilege to work with my colleague Rick Whelan. Congratulations Rick! Network with Me. Popular Posts.