Remove Case Study Remove Press Release Remove Price Remove Revenue
article thumbnail

Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups.

article thumbnail

MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Here is the press release on the award. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Non-Dues Revenue. (1). price testing. (5). For over 22 years, I have had the privilege to work with my colleague Rick Whelan. Congratulations Rick!